New Green Revolution

The New Green Revolution

The New Green Revolution project Arnaldo Caprai adheres to the Montefalco 2015: the New Green Revolution project, the first Italian sustainability protocol applied to wine production and certified at territorial level.

How the project came into being The project was conceived and developed by the Associazione Grandi Cru di Montefalco, made up of seven wineries in the area, which are convinced that sustainability is a fundamental and indispensable value in their business activities and that it cannot be considered complete if only the company perimeter is considered. The leader of the Association is the Caprai winery, recognised worldwide as a leading producer of Sagrantino di Montefalco.

Among the aims of the Association, established by notarial deed on 14 February 2008, is 'the objective of contributing to technical progress, the rational development of production and the optimal use of production factors, promoting and spreading a new culture of vine cultivation while respecting and safeguarding the territory and the environment of those who work it'.

Scientific supervision was entrusted to the University of Milan, but also involved in the realisation of the project were the Agrifood Technology Park of Umbria, the training centre CRATIA, engaged in the coordination and training of the operators involved, and the technical firm Anima Mundi, specialised in business management systems and consultancy in the agrifood sector.

Project Development The title Montefalco 2015: the New Green Revolution encompasses and shows both the aim the project is aiming for (new green revolution) and its duration in time (Montefalco 2015). The expression Green revolution originated in Mexico in 1944, following a substantial transformation of the agricultural development model that began to use technology and science to increase agricultural crop yields through chemical fertilisers, pesticides and herbicides. Modern agriculture also relies on science and technology, but with the aim of finding a solution to those environmental and social problems typical of our times. Research and application are the main objectives of the New Green Revolution and thus of a new sustainable development that respects the environment, social communities and can guarantee an economic return. Montefalco 2015 envisages a series of activities to be carried out in the medium and long term, with the aim of creating and affirming a new model of agriculture with a low environmental impact and high quality, respectful of the territory in which it operates and of those who carry it out. The ambition is to present it at the 2015 Milan Expo. Already in 2012 the project was awarded by Legambiente as part of the Environmentally Friendly Innovation Prize. Since 2012, it has been one of the promoters of the national forum committed to the formulation of common standards for Italian sustainability in the wine sector. Definition and validation of the New Green Revolution protocol The protocol was created with the intention of respecting both the main international standards and the most advanced techniques developed to respond to local conditions. The New Green Revolution can be considered, to all intents and purposes, a decalogue of values, studied and designed ad hoc for the Montefalco area, but extendable to all similar realities, in order to certify the environmental, economic and social sustainability of companies that decide to adhere to this voluntary certification standard:

1.high-level technical vineyard management
2.reducing resource use
3.landscape conservation
4.traceability of products
5.respect and job security
6.well-being of users and visitors
7.dialogue with customers
8.engagement in the local community
9.economic sustainability and innovation
10.diligent recording of activities

The New Green Revolution project, introduced in the companies in the early months of 2013, was subjected to many internal checks and external audits by an important certification body operating in the Italian agrifood sector; on 05/04/2013, the body issued the Grandi Cru di Montefalco Association with Certificate 35118, transforming the project into the first Italian territorial sustainability protocol certified in the wine sector. Results obtained All the companies in the Association immediately applied the protocol, embarking on a path of awareness and sustainable production. In 2013, the Arnaldo Caprai company was awarded the prestigious Expo 2015 Special Mention in the National Award for Innovation instituted by Confindustria. This award recognises the most dynamic companies, capable of facing and overcoming the crisis with technological and innovative investments.


Social Sustainability

For a long time now, the Arnaldo Caprai company has stood out for its serious and constant commitment to sustainability, so much so that it was awarded the Wine Enthusiast [...].

Economic sustainability

The territory of Montefalco has unique, original, unrepeatable and permanent characteristics that translate into historical, natural, cultural and relational assets that cannot be acquired or transferred [...].

Environmental Sustainability

Environmental protection, rational use of energy, innovation and change are the basis of Caprai's business strategies. Growing responsibly, while respecting the environment, means guaranteeing a [...]